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Conversion, SEO, and AI Visibility for Your Brand
Built to turn modern tech stacks into predictable inbound growth systems
Overview
About Axis Consulting
Axis Consulting was created to solve a common problem: organizations invest heavily in websites and tools, yet struggle to turn them into predictable lead-generating systems. Modern tech stacks are powerful but fragmented. Axis exists to bring the pieces together, aligning UI, UX, technical performance, SEO, and AI-era visibility into a single, well-architected growth system. The result is a cohesive foundation that ships fast, compounds over time, and drives measurable business outcomes.
About Our Founder, Boris Tsibelman
Axis Consulting was founded by Boris Tsibelman after years of building and repairing growth systems that never fully worked together. He saw organizations investing in powerful tools, platforms, and websites yet struggling to turn them into reliable engines for demand and growth. With a background across engineering, marketing, and operations, Boris approaches growth as a technical architect, focused on connecting UX, infrastructure, SEO, and AI-era discovery into cohesive, scalable systems. He has spoken at Salesforce’s annual Dreamforce conference and believes that when systems are designed correctly, they should do the heavy lifting–creating inbound pipelines organizations can rely on.
Clients That Trust Us
What Our Clients Are Saying About Us
We turn your brand/website into a lead engine by improving conversion, technical performance, and search visibility across Google and AI results then shipping upgrades weekly.
- Committed to Capital
- Merchant Industry
- United Settlement
- Ageless Future
- Suja Organic
- Lubell Rosen
The Problem
- Most websites don’t fail because of traffic they fail because systems are fragmented
- SEO, UX, content, and analytics operate in silos
- AI search is changing discovery faster than teams can adapt
- Result: stalled growth, wasted spend, and unclear ROI
The AXIS Way
Axis connects UX, performance, Search Engine Optimized, content, and tracking into one growth system. Then we improve conversion, capture high-intent demand, boost AI-era discovery, and ship meaningful improvements.
How AI Is Changing Search & Discovery
Paid Is Renting. Organic Is Owning.
SEO/GEO reduces reliance on underperforming paid channels over time
What You Can Expect
- Define your target customers and what they care about
- Review competitors and what’s working for them
- Audit the site: technical issues, content, and conversions
- Fix tracking so reporting is accurate and reliable
- Deliver a prioritized 90-day roadmap
- Build or improve the most important landing pages
- Make pages easier to understand and take action on
- Fix technical issues so pages show up properly in search
- Publish high-intent content that matches what buyers search for
- Start testing improvements to increase leads and sign-ups
- Double down on pages and topics that perform best
- Refresh or rewrite content that isn’t working
- Expand distribution (email, social, partners) and repurpose content
- Improve visibility in AI-driven search and recommendations
- Review results and set the next phase plan (keep, cut, scale)
How AXIS Improves Results
SEO/GEO reduces reliance on underperforming paid channels over time
- A prioritized list of improvements (what to do first)
- Changes shipped each week, not just recommendations
- Simple reporting: what changed, what improved, and what’s next
Case Study (All State Appliance Repair)
All State Appliance Repair wanted more calls from SF–Marin “appliance repair near me” searches. We improved Local SEO + GEO to show up more in the map pack and AI answers.
- Cleaned up NAP across the site + top directories
- Optimized Google Business Profile (categories, photos, review ask)
- Built service + city pages (pricing, warranty, tap-to-call)
- Added AI-friendly FAQs + LocalBusiness/Service/FAQ schema
Results (90 days): Calls +38% | Map impressions +52% | Form leads +27%
Core Growth
Designed to establish a reliable, compounding inbound growth system.
Strategy & Architecture
- Monthly strategy, prioritization, and shared backlog
- Clear weekly plan aligned to revenue and demand goals
Authority & Visibility
- 2 high-intent pages per month (service, comparison, FAQ, pricing-style)
- GEO essentials: structured content, entity clarity, citation-ready sections
Execution & Shipping
- Weekly UX, conversion, and messaging improvements
- Technical upgrades (speed, indexing, tracking hygiene)
- SEO foundations and on-page optimization
Reporting & Governance
- Weekly shipment updates
- Monthly KPI review tied to leads and pipeline
Best for: Organizations that want consistent inbound improvements without hiring a large internal team.
Growth Plus
Built to accelerate authority, visibility, and demand capture faster.
Expanded Execution
- 6 high-intent pages per month (or equivalent mix)
- Deeper technical and UX execution across more pages
Multi-Domain Strategy (The Network Effect)
- Identify opportunities for service-, audience-, or region-focused domains
- Architect a multi-domain ecosystem that expands SERP and AI real estate
- Define governance rules to prevent cannibalization and protect brand equity
- Standardize UX, technical structure, schema, and entity signals across domains
- Unified tracking to measure visibility, AI mentions, and lead impact by domain
Acceleration & Optimization
- More frequent optimization cycles on top-performing pages
- Faster iteration based on performance data
Authority & Distribution
- Expanded authority building (PR, placements, partner pages)
- Distribution and repurposing across priority channels
Best for: Teams ready to compound faster by expanding authority, owning more discovery surfaces, and scaling inbound demand through a connected growth network.
- Minimum term: 6 months
- Requires timely feedback and access to brand assets
- Weekly meetings, async updates, monthly KPI reviews
Thank You
Ready to Build Predictable Inbound Growth?
Let’s Get Started
Phone: +1 (646) 893-7475
Email: boris@axisconsulting.io
Website: axisconsulting.io
Why Teams Choose Axis Consulting
- Clear strategy, fast execution
- Weekly shipments tied to business outcomes
- Deep expertise across design, growth, technical architecture, SEO & GEO
- A long-term system not one-off fixes